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Original Article

Management of a dental clinic

2000, Volumen 30, Número 1
Carlo-Maria Gallucci, Luis Tejerina Díaz, Gerard Costa Guix, Núria Vallcorba Plana
Departamento de Dirección de Marketing de ESADE. Área, de Marketing Dental, Barcelona

For several years now, the dental profession has been becoming increasingly competitive. An ever greater number of dentists and a slowdown in the demand for dental services are forcing practitioners to take a more professional approach to managing their clinics. This article explains which management practices should be applied in order to make dental clinics more competitive.  (Rev Esp Ortod. 2000;30(1):007-010)

Key words:
Market orientation. Segmentation. Positioning. Competitive strategy. Marketing-mix.
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