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Original Article

How to make a newsletter

2000, Volumen 30, Número 4
Carlo-Maria Gallucci, Gerard Costa Guix, Luis Tejerina Díaz, Tatiana Valoira Miqueo
Departamento de Dirección de Marketing de ESADE. Área de Marketing Dental. Barcelona

This article explains what is, which is its function and how to make a newsletter. In the article a series of recommendations are provided in such a way that this communication tool may became really efficient.  (Rev Esp Ortod. 2000;30(4):379-383)

Key words:
Communication. Marketing. Target. Marketing tools.
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